Resume
Experience
2023 - 2025
Marketing Specialist
WindESCo, Inc.
Burlington, MA
Designed and executed demand generation programs to drive prospect engagement and sales conversions. Created and optimized multi-channel content (blogs, podcasts, newsletters, case studies, webinars, website pages, and landing pages) for SEO and sales enablement. Managed outsourced creative resources to ensure brand consistency across all content. Supported CRM management and reporting to measure business development outcomes. Led go-to-market initiatives for new products, including ABM targeting, outbound outreach, and sales handoffs. Delivered competitive insights, analytics, and initiative reports to executive leadership weekly. Partnered with the Chief Product Officer to communicate product strategy to stakeholders in the renewables sector. Maintained sales pipeline reporting and provided updates to the sales and product teams. Led and oversaw event planning and execution, managing logistics, budgets, collateral, outreach, and lead coordination.
2022 - 2023
Marketing Manager
ReadCube Papers | Digital Science
Cambridge, MA
Developed both B2B and B2C marketing campaigns and programs to drive referrals and increase brand loyalty. Built strong cross-functional relationships with sales and customer success teams to deliver messaging and content to customers. Coordinated and managed the planning and execution of events, both internally and externally (ie industry trade-shows and annual meetings). This included logistics, attendee outreach, internal team coordination, and preparation for presentations or demos when needed. Lead in the coordination, development, and promotion of case studies highlighting the Papers application use within large biotech and pharmaceutical companies. Hosted training webinars of the product daily to potential users demonstrating the capabilities of the platform.
2018 - 2021
Channel Marketing Specialist
Grandstream Networks LLC
Boston, MA
Worked with channel partners in North America, Europe, the Middle East, Africa, and Asia Pacific to establish direct marketing relationships and provide support in all marketing activities. Generated sales and marketing collateral for all new products and distributing these materials to the channels. Created and distributed events e-blasts and newsletters for webinars, trade shows, and certification trainings, both monthly and quarterly. Maintained website and social media pages with the most up-to- date product information and events. Coordinated and planned for trade shows and other events both virtual and in-person held by Grandstream and others. Assisted in the coordination of channel partners’ marketing initiatives and all collateral needed to boost sales. Utilized Google Ads to create content based campaigns promoting Grandstream's solutions. Created and distributed sales incentive programs through each Regional Channel for key distribution partners.
2017 - 2018
Marketing Associate, Audience Development Specialist
Xtelligent Healthcare Media
Danvers, MA
Worked in Lytics to create pop-up ad campaigns to expand brand reach and coverage. Generated campaigns to promote client whitepapers and partner content. Responsible for working with Oracle Eloqua to build and manage email-marketing campaigns and daily newsletters. Utilize Photoshop, InDesign, and Canva for building in-house ads, social content, and external advertising. Manage media partnerships with Partners Healthcare and HLTH. Build and deploy sales emails to clients and prospects. Work with clients to build out email content to Xtelligent subscribers and in turn, generate leads for the client.
Education
2013 - 2017
BENTLEY UNIVERSITY
Bachelor of Science, Marketing
Waltham, MA
Professional skillset
Event Planning & Management
Customer.io
Hubspot
Content Management
Canva
Adobe Creative Suite
Email Marketing
Social Media Campaigns
B2B Campaigns
B2C Campaigns
Mailchimp
Oracle Eloqua
Wordpress
Salesforce Cloud